April 28, 2021 – As part of the first wave of the digital nomad campaign, “Croatia, your new office!”, over 8 million impressions were achieved from mid-March to mid-April.
As reported by the Croatian National Tourist Board, activities within the digital nomad campaign, which the Croatian National Tourist Board is conducting on the US market, Canada, and the United Kingdom, were carried out on Facebook and Twitter and aimed exclusively at the target group of potential digital nomads, and all information on the conditions of registration and stay of digital nomads in Croatia can be found on the campaign landing page and subpage ‘‘Croatia your new office’’.
“Digital nomads in the current circumstances can contribute to better occupancy of tourist capacities throughout the year, while digital nomadism itself is increasingly becoming a global trend that brings numerous benefits for a number of activities, including the tourism sector. Croatia has the necessary preconditions to become an attractive and desirable destination for digital nomads, and we will continue to carry out the necessary activities to be as successful as possible”, said Croatian Tourist Board Director Kristjan Stanicic, adding that the second wave of the promotional campaign is planned for the second half of 2021.
Let’s add that the campaign page mostly searches for the conditions and steps that must be met in order to obtain a visa for “digital nomads”, but also the content available in certain destinations. The data also show that the most interesting are tourist products such as active holidays, nature, culture, and eno-gastronomy, but also destinations such as Central Dalmatia, Istria, Dubrovnik, and Zagreb.
That Croatia is recognized as an interesting destination for digital nomads is confirmed by numerous publications in renowned foreign media such as GEO, Lonely Planet, The Washington Post, Forbes, The Mirror, and The Independent, which have dedicated their recent articles to the digital nomad campaign in Croatia.
You can learn more about the digital nomad visa through our interview with Melissa Paul, owner of Croatia’s first digital nomad visa earlier this year.
For more on digital nomads in Croatia, follow the dedicated TCN section.